No Fillers. No Junk. Just Real Goodness Dogs Crave!
Top Dog Picks
Happy, healthy pups start here!
20% off full priced items with code Better20.
Vet-Endorsed, Pet-Approved

Vet-Endorsed, Pet-Approved
Created with a pet food scientist, vet-endorsed for function, and pet-approved for flavor—see the difference!
Plant-Powered Nutrition

Plant-Powered Nutrition
Packed with fruits, veggies, and superfoods—real nutrition for sustained energy and pawz-itive health!
Pup-Cycled for the Planet

Pup-Cycled for the Planet
We give surplus ingredients a second life as nutritious treats—reducing food waste while nourishing your pup!
Wag-Worthy Guarantee

Wag-Worthy Guarantee
If your pup isn't wagging with joy, we'll make it right with something new—on us! That's our promise, no paws about it.
Sniff Out Bigger Savings with our Bark-Tastic Treat Bundles!
Bundle discounts applied at checkout!