FOR IMMEDIATE RELEASE
New line of plant-powered, science-backed treats designed to give families more time with their pups
San Diego, CA – August 12, 2025 – TerraPawz, a San Diego-based innovator in functional pet nutrition, will debut its plant-powered treat line at SuperZoo 2025 in Las Vegas—Booth #9670 EB. By combining targeted functional benefits with sustainable ingredient sourcing, TerraPawz is pioneering what it calls a new category of dog treat: functional, plant-powered, and purpose-driven—crafted to support health and longevity so families can enjoy more walks, more birthdays, and more years together.
Creating Time Through Nutrition
Functional, plant-based, and sustainable treats have each carved out their own space in the market—but TerraPawz is among the first to unite all three into a single, cohesive daily wellness system for dogs. Developed by a pet food scientist and endorsed by veterinarians, each recipe delivers science-backed nutrition designed to support common canine health needs while giving families more time together.
“As dogs age, nutrition becomes even more critical. TerraPawz offers the functional support pups need at every stage of life—while being treats they actually want to eat.”
— Dr. Kelly Myers, DVM, Geriatric & Dentistry Specialist
“At TerraPawz, our mission is to create time—more walks, more birthdays, more years together,” said Danae Brooker, Founder & President of TerraPawz. “Every ingredient is chosen with purpose—chia and flaxseed for omegas, turmeric for joints, chlorophyll for breath—so every bite supports wellness and gives families more healthy moments with their pups.”
Two Product Families, One Mission: Creating Time
Bark Bites (Nutty & Cheezy): Crunchy, dental-friendly treats featuring a minimum of 15% total omegas (Omega 3, 6, and 9) from flaxseed and chia. Chlorophyll supports fresh breath, while natural calcium from plant-based sources helps maintain strong teeth and bones.
No-Grain Nibbles (Pumpkin & Sizzlin’): Soft, grain-free bites with anti-inflammatory turmeric and cinnamon, gut-friendly pumpkin, and 3.5% omega-3 content to support joint and cognitive health—ideal for pups with sensitivities, dental issues, or other dietary restrictions.
Sustainably Crafted Nutrition
TerraPawz also integrates upcycled ingredients including ReGrained SuperGrain+ spent grains and surplus vegetables—helping reduce food waste and environmental impact. Compared to meat-based treats, plant-based formulas require significantly less water and land and produce fewer greenhouse gas emissions.
“The pet industry contributes heavily to environmental strain, but we believe there’s a better way,” added Brooker. “We’re proving that sustainability and science-backed nutrition can go paw in paw.”
Formulated to Support Wellness Needs
Every TerraPawz recipe is designed to support the most common canine health needs:
- Skin & Coat: Omegas for healthy skin and a glossy shine
- Joints & Mobility: Turmeric and cinnamon for natural inflammation support
- Digestion & Gut Health: Soothing pumpkin and grain-free options for sensitive tummies
- Dental Health: Crunchy texture plus calcium for strong teeth and bones
- Weight Management: Lower-calorie, protein-rich formulas for all life stages
Retailer-Focused Experience at SuperZoo 2025
Visitors to Booth #9670 EB will enjoy:
- Product Samples: Grab-and-go samples for your retail team to try and share
- Retailer Tools: Educational materials, staff training support, and marketing assets
- Exclusive Show Deals: Special pricing for new retail partners
- Sell Sheets & Merchandising Support: Turnkey materials to help drive in-store sell-through
“Retailers are looking for products that deliver results—both in pet health and in customer loyalty,” said Brooker. “We’re excited to show how TerraPawz does both.”
Meeting the Moment in Pet Nutrition
According to Global Market Insights, the global pet treat market exceeded $6.5 billion in 2024 and is projected to grow at over 5.5% CAGR through 2032, driven by rising demand for health-conscious and functional pet products. TerraPawz directly targets this growth segment with treats that offer measurable health benefits while aligning with sustainability values.
About TerraPawz Sustainably Crafted Pet Nutrition®
TerraPawz crafts plant-powered dog treats with functional ingredients and upcycled nutrition from spent grains and surplus veggies. Formulated by a pet food scientist and endorsed by veterinarians, our recipes are designed to support gut health, joints, skin & coat, dental health, and weight management. Founded on the mission to create more time with the dogs we love, TerraPawz transforms treats into daily wellness essentials—helping pups live healthier, longer lives while reducing food waste and environmental impact.
SuperZoo 2025 Details
- Dates: August 13–15, 2025 (Trade Show Floor)
- Location: Mandalay Bay Convention Center, Halls B–F
Media Contact:
Danae Brooker
Founder & President
TerraPawz Sustainably Crafted Pet Nutrition®
Phone: 858-288-2151
Email: danae@terrapawz.com
Website: www.terrapawz.com
High-res images, ingredient data sheets, and interview availability upon request.
